Reality Publications presents...How To Gather Testimonials For Your ProductHere's another audio lesson to help put your online business into high gear. I appreciate your feedback!
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A Transcript of... How To Gather Testimonials For Your Product |
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How to Gather Testimonials For Your Product Most people like to read testimonials about how good a product is before they buy it. They are particularly interested in what other customers have to say about the product. This holds true for digital information products, as well. If you have written a how-to e-book, testimonials about how others have succeeded by using the information provided in the e-book are the testimonials of the greatest value you can get to add to your sales letter. You can waste a lot of time, effort and energy seeking out testimonials by giving away free copies of your information product to ezine editors and others that you believe could be influential in getting your product noticed. Not that you shouldn't do so -- you should -- but you shouldn't expect to get those testimonials right away. Pursue all avenues to get good testimonials as to the value of your information product but concentrate on getting testimonials from your customers first. Ask your customers for feedback. Surprisingly enough, people like to be asked what they think. They really like for their opinion to be sought after and they will usually give you testimonials if you will only ask and most especially if you have a terrific product. Testimonials from high-powered, well-known people are great. Get them if you can. Just don't spend too much time and energy seeking them out. Testimonials from happy customers are of a great value as well and they are a lot easier to get. And for a lot of people, a testimonial from a "normal" person carries more weight than one from a big-name, who they feel might have been paid for their testimonial. |
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