Reality Publications presents...Planning Your Ezine Topic Or ThemeHere's another audio lesson to help put your online business into high gear. I appreciate your feedback!
You need to upgrade your Flash Player
|
|
|
|
|
|
|
|
|
A Transcript of... Planning Your Ezine Topic Or Theme |
|
Planning Out Your Ezine Topic or Theme Planning out your ezine topic or theme is always crucially important if your end goal is to generate revenue. Your first question, of course, should be what exactly people in your given niche are looking for in terms of a topic or theme. What demographics are likely to be looking for information on your given topic? Once you have answered the above questions, you will then want to begin planning out your ezine topic or theme based on your results. One important part of creating an effective ezine is to have a specific objective or set of objectives in mind when you create each issue. For instance, your first object might be to simply draw in the reader. Your second objective might be to move from an interesting story to an important tie-in. Your last objective might be to get the reader to move from the email to a sales page -- or simply to keep them interested enough to open the next email. Another important part of planning out your ezine effectively is to carefully arrange each day in the context of your overall plan -- especially for the first 5-7 issues. While you might not want to bombard someone with offers right away, you should be carefully leading each subscriber down a specific trail of your choosing until they arrive at the destination: your sales page. Another important part of planning out your ezine topic or theme is to integrate pre-selling attempts into your emails. This involves simply warming your subscribers up to your personality, so they feel comfortable with you -- and will be willing to buy whenever you finally make whatever pitch you were planning. |
Recommended Resources(Links open in new windows.) |