Reality Publications presents...School Of Thought Go High TicketHere's another audio lesson to help put your online business into high gear. I appreciate your feedback!
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A Transcript of... School Of Thought Go High Ticket |
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School of Thought: Go as High-Ticket as Possible Producing an information product (i.e. e-book, audio or video) takes time. Some products take more time to create than others, of course but it takes the same amount of time, effort and energy to market an information product that sells for $10 as it does to market one that costs $100. So, stating the obvious, you should price your information product as high as possible. You may not sell as many units if you price it higher but you will probably gross the same amount of money. It's simply mathematics. If you sell 100 units at $10 you gross $1000. If you sell 10 units at $100, you still gross $1000. People equate the price of an item with the value or importance of that item. If an information product is priced too low, people will see it as having little value. If the same product is priced too high, they may want it but simply feel like they can't afford to buy it. Just the right pricing for any product is a difficult number to arrive at but a good rule of thumb is to price it as high as you possibly can. The information contained in the product will, of course, help to determine the price that should be charged for it. It's a fact that people are willing to pay top dollar for information products that will make them look better, feel better, make more money, have more fun, learn how to do something that is important to them or solve an immediate and pressing problem. They will pay more money for information they can't get other places than they will pay for information that is readily available on the internet and can be accessed with a little effort. The bottom line here is to create good content that people want and set the price for your information product as high as possible. |
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