Reality Publications presents...The Expert Use Of Articles In EcommerceHere's another audio lesson to help put your online business into high gear. I appreciate your feedback!
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A Transcript of... The Expert Use Of Articles In Ecommerce |
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The Expert Use of Article Marketing in E-Commerce Today In the history of Internet Marketing, which is indeed still a short history, Article Marketing has always been one of the most effective ways to market a business or website at little or no cost. This still holds true today, and will most likely be true for many years to come. Article Marketing is viral in nature. One article is written, and it travels from your computer to multiple article directories, providing back links to your website. From there other website owners copy the article, with the authors information intact, and publish it in their newsletters or on their websites. They may even use your article as part of a compilation for an ebook. The important thing is that the article becomes viral -- spreading far and wide. This accomplishes many things. As already mentioned, this provides you with back links to your site that help with search engine optimization. Since your author's information, or resource box as it is called, is at the bottom of the article, this gives your website a great deal of exposure, and increased traffic. Article Marketing accomplishes a couple more things that are vital in ecommerce today. First, writing and distributing articles helps to establish you as an expert on the topic in question. Second, it helps to build a 'relationship' with people who read your articles, which in turn builds trust. Successful Internet business owners typically write and distribute at least one article per week to the various article directories. They may reuse articles that they wrote for their newsletters, sending them to the article directories after the newsletter has gone out to subscribers. If you don't write well, or don't have the time to write your own articles, you can hire a ghost writer to create the articles for you. The articles that are distributed by successful marketers are informative and well written. They're not sales letters disguised as articles. They are informative vehicles that are used to get readers to visit their websites, and that's where you can start the sales process. |
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